BACARDI Sky Lantern

by Rob Selen

Bacardi Island

This global commercial was shot in Malta and Vancouver. Director: Sam Brown. Creative team: Mark Waldron / Dave Godfree. Agency: RKCR/Y&R. Creative director: Damon Collins. Year: 2009

The idea is very original, if no island to party we'll make a party. Magnificent detail are the sky lanterns of course that lift off from the island.

Music, dance, Bacardi, Sky lanterns, in short: PARTY.

Some years later we have printed 1000 sky lanterns with the Bacardi logo, unfortunately we have never seen where they have been used for...